Your Fractional Partner for Social-First Growth.
The old agency model is slow, expensive, and disconnected from culture. We move fast, think social-first, and create content that actually performs.
Trusted by
Our partners
The Story Behind Cheddar
When the world shut down in 2020, my video production business vanished overnight. Instead of waiting it out, I started creating on TikTok — experimenting, learning, and posting consistently until I grew an audience of over 200,000 followers and brands began reaching out. That’s when I realized brands didn’t just need videos; they needed social-first content that actually connects. So I shifted from creating for my own account to creating for theirs. Today, I help some of the biggest brands and agencies in the world win on social by making content that resonates — because I’ve lived it, tested it, and proven it myself.
Tommy Guta
Founder & Creative Director
Proven Results
Real campaigns. Real metrics. Real growth.
KeyBank Social Boost
In my first year partnering with KeyBank, I created 40 social-first videos that drove over 170,000 total views — averaging 4,263 organic views per piece — leading to a +263.6% increase in video output and a +914.5% surge in Instagram views.
Dooney & Bourke 10X
For Dooney & Bourke’s NFL collection, I developed and produced 10 high-performing ad assets that generated $410,857 in revenue from $40,589 in spend — resulting in a 10.12x ROAS across the campaign.
Popeyes Live Posts
I partnered with Popeyes on a 7-city college football tour, leading the capture of live stories, real-time social content, and more than 100 photo and video assets their team could post instantly — all culminating in an energetic recap that brought the full experience to life online.
What I Create
Organic Content
Paid Ads
Activations
What our clients say.
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"I’ve had the honor of working with Tommy for the last five years, and in that time we’ve built not just high-performing campaigns, but a true partnership. Our mid-production video projects have driven over seven figures in revenue for our clients, and none of that would have been possible without Tommy’s creativity, dedication, and ability to bring ideas to life. He’s one of the most reliable and talented creative directors I’ve ever worked with."
Matthew Augusta - Founder, Augusta Productions
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"We’ve worked with Tommy and Cheddar Studios for three years, and he has truly become an extension of our team. Tommy is deeply knowledgeable about the social media landscape and consistently creates content that drives real results. He is hands-on, invested in our success, and has pushed our creative direction forward in ways that have genuinely moved the needle for our brand."
Jo Schopp - Head of Social, Big Fig Mattress
Contact us.
email@example.com
(555) 555-5555
123 Demo Street
New York, NY 12345